Archive - Addition

A Generative Approach to Brand Strategy

We fine-tuned an AI model to generate "brand pyramids" instantly.

Sep 29, 2022 •

Scaling Creative With AI

This AI system personalizes Google's Holiday Shopping campaign across hundreds of NYC locations

Dec 3, 2024 •

Fine-tuning Models for Creativity

A new approach to fine-tuning focused on generalized creative thinking, rather than repetitive tasks.

Nov 22, 2024 •

We fed hundreds of 2023 Cannes Lions Winners into an AI to help you brainstorm new ideas

Jul 7, 2023 •

Autonomous Insight Discovery

AI "Agents" can generate the equivalent of "Mintel on demand"

Oct 25, 2023 •

Insightly Generates Personalized Newsletters About Anything

This new AI tool is free for our Substack subscribers while in beta.

Jan 29, 2024 •

Going From Data To Ideas With AI

Re-imagining the strategic and creative planning process with LLMs

Aug 23, 2023 •

This Is “Silicon Sampling”

Can AI simulate research participants to generate consumer insights?

Oct 19, 2022 •

The Agentic Era

Insights from Our San Francisco AI Salon with Google

Dec 18, 2024 •

Synthetic Insights With GPT-4

How will AI change the way marketers find insights?

Apr 5, 2023 •

Is GPT-4 too smart for its own good?

Claude outperforms GPT-4 in some creative tasks

Jun 1, 2023 •

Keep Your Dreams with the Help of AI

Our partnership with Atlassian helps people to preserve their dreams forever.

May 2, 2023 •

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts