I asked Seenapse the same thing and here are its first ideas:
1. "Run Your Myth": Create a unique Nike-themed challenge based on the story of Narcissus, where participants need to avoid getting distracted by their own reflections in strategically placed mirrors while completing an obstacle course race. Top finishers receive special Nike prizes.
2. "Quiet Heroes": To appeal to introverts, host an online Nike brainstorming event where participants can submit their ideas for new Nike products or campaigns inspired by Susan Cain's book "Quiet." The best submissions get featured in a Nike social media campaign, and creators receive Nike gear.
3. "Nike Solitude Sessions": Organize a series of poetry readings hosted by Nike-sponsored athletes to help participants find inspiration, and encourage people to write their own "power poems" highlighting their personal journeys with the brand. Share top poems on Nike's social media channels and create custom Nike merchandise featuring selected lines from the best poems.
This output is representative of what Seenapse does: It explores unusual, surprising connections and generates interesting ideas that have more chances to stand out.
Are these ideas on-brand or on-brief? Not always (and the brief in this case is too vague), but creative people will spot the ones with potential (that they most probably hadn’t thought of) and adjust and polish them.
Love the side-by-side comparison! You should also check out Seenapse for its unique approach to idea development: https://seenapse.ai
Thank you for the shout out, Tim!
I asked Seenapse the same thing and here are its first ideas:
1. "Run Your Myth": Create a unique Nike-themed challenge based on the story of Narcissus, where participants need to avoid getting distracted by their own reflections in strategically placed mirrors while completing an obstacle course race. Top finishers receive special Nike prizes.
2. "Quiet Heroes": To appeal to introverts, host an online Nike brainstorming event where participants can submit their ideas for new Nike products or campaigns inspired by Susan Cain's book "Quiet." The best submissions get featured in a Nike social media campaign, and creators receive Nike gear.
3. "Nike Solitude Sessions": Organize a series of poetry readings hosted by Nike-sponsored athletes to help participants find inspiration, and encourage people to write their own "power poems" highlighting their personal journeys with the brand. Share top poems on Nike's social media channels and create custom Nike merchandise featuring selected lines from the best poems.
This output is representative of what Seenapse does: It explores unusual, surprising connections and generates interesting ideas that have more chances to stand out.
Are these ideas on-brand or on-brief? Not always (and the brief in this case is too vague), but creative people will spot the ones with potential (that they most probably hadn’t thought of) and adjust and polish them.
Love this. And you make a keen distinction: The brief matters all the more!
Imo gpt4 is actually the more creative one here. If you're creating a brand details are good.