Archive - Addition

When Brands Become Realtime

AI is collapsing the distance between moment and message

Aug 18 •

July 2025

Why We Decided to Sell Addition to R/GA

How we're teaming up to redefine how brands work in the intelligence era

Jul 23 •

December 2024

The Agentic Era

Insights from Our San Francisco AI Salon with Google

Dec 18, 2024 •

Scaling Creative With AI

This AI system personalizes Google's Holiday Shopping campaign across hundreds of NYC locations

Dec 3, 2024 •

November 2024

Fine-tuning Models for Creativity

A new approach to fine-tuning focused on generalized creative thinking, rather than repetitive tasks.

Nov 22, 2024 •

June 2024

Unlocking Creative Control with IPAdapter

Putting the latest in image generation technology to work in our new campaign

Jun 18, 2024 •

April 2024

Building Lebanon's AI President

What can we take away from our latest AI experiment?

Apr 18, 2024 •

January 2024

Insightly Generates Personalized Newsletters About Anything

This new AI tool is free for our Substack subscribers while in beta.

Jan 29, 2024 •

December 2023

Remixing Video Content with AI

This AI video editor generates infinite TikTok commentaries

Dec 5, 2023 •

November 2023

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts