It’s an interesting thought experiment. There are parallels with the paradigm that took place in the previous era with Google and the open web. There’s a benefit to content being public, mainly visibility, seo etc. In the MaaS era, while this public content may be used to train models, many of those models/systems (like Bing) will be capable of citing sources and driving awareness and visibility to the publisher. So while it will certainly introduce new questions around monetization (why visit a website in the first place when a model gives you all the answers you need), there will still be strong incentives to create public content. This is a long way of saying we think things will change - for example publishers will need to find new means to monetize as more people rely on AI for answers rather than visiting websites - but also to some extent they will remain the same in that publishing free content will still be table stakes for driving engagement with a publisher via AI or otherwise.
Do you see a mass pay-walling of currently accessible content in favour of new proprietary models as companies recognize the value long tail content has in a MaaS (models as a service) economy?
It’s an interesting thought experiment. There are parallels with the paradigm that took place in the previous era with Google and the open web. There’s a benefit to content being public, mainly visibility, seo etc. In the MaaS era, while this public content may be used to train models, many of those models/systems (like Bing) will be capable of citing sources and driving awareness and visibility to the publisher. So while it will certainly introduce new questions around monetization (why visit a website in the first place when a model gives you all the answers you need), there will still be strong incentives to create public content. This is a long way of saying we think things will change - for example publishers will need to find new means to monetize as more people rely on AI for answers rather than visiting websites - but also to some extent they will remain the same in that publishing free content will still be table stakes for driving engagement with a publisher via AI or otherwise.
Do you see a mass pay-walling of currently accessible content in favour of new proprietary models as companies recognize the value long tail content has in a MaaS (models as a service) economy?