Welcome to our Substack exploring the intersection of brands and AI.

As many of you know I recently co-founded a new company with Rick Barber called Addition. 

At Addition we are collaborating with some very smart people at startups, ad agencies, and marketing departments to apply new innovations in AI to help brands become better versions of themselves. 

AI has been around for a long time, but recent developments like GPT-3 have introduced a paradigm shift, especially when it comes to AI’s ability to understand and tell stories. 

So how will these recent advances in AI transform the relationships between brands and people?

We’ve ventured to find out, approaching the topic with a beginners mindset and a focus on experimentation and R&D that we’ll share with this community. 

Some topics we are actively exploring include: 

• AI Assisted Marketing Strategy 

• AI Assisted Content Creation

• AI Assisted Media Planning 

If you know anyone who’s interested in this sort of thing, help us out by sharing this publication.

And if you have any questions or comments simply reply to this email and an old fashioned human being (probably me) will get in touch.

More to come soon.