Synthetic copywriting tips from an AI

We had our synthetic copywriter write this post about itself

At Addition, we’ve been developing synthetic copywriters using large language AI models like GPT-3 to help marketing and advertising teams generate content. The fundamental knowledge base that goes into these AI models – training on massive amounts of the internet – makes them ideal for a wide range of modern copywriting tasks. We suspect they will soon become a standard practice within content teams.

A synthetic copywriter, Karl, at work in our slack channel

To help educate people about this emerging capability, we teamed up with Karl to write a helpful post about Synthetic Copywriters.  

To do this we:

1. Provided Karl with a brief

2. Asked Karl to generate an outline

3. Used the outline to create paragraphs

4. Used the paragraphs to generate sub-headlines

We've proofread Karl's output for accuracy, but, for the most part, we didn't need to make any edits outside of a minor revision to his initial outline and shortening of text. In some cases, Karl came up with insights that weren't on our radar and will be helpful as we continue to explore how to help teams in this emerging field.

The following content was written by a 🤖 with limited human editing:

What is a synthetic copywriter?

A synthetic copywriter is a computer-generated writer that can create human-like copy. Synthetic copywriters can be created by training artificial intelligence (AI) algorithms on large amounts of data that contain copywriting examples. The goal is for the AI to learn the patterns and style of human copywriting so that it can generate its own copy that sounds natural and human-like.  

There are several benefits to using a synthetic copywriter in marketing and advertising. First, synthetic copywriters can help create content faster and more efficiently than human copywriters. This is because they can quickly generate large amounts of copy without getting tired or needing breaks. Second, synthetic copywriters can help create more consistent content. This is because they can generate copy that follows a specific style guide or brand voice more easily than human copywriters. Third, synthetic copywriters can help create more targeted content. This is because they can easily customize their copywriting to target specific demographics or user groups.

Use cases for a synthetic copywriter

Some common use cases for a synthetic copywriter include:  

1. Generating ideas for marketing campaigns or advertising copy

2. Creating custom content for specific target audiences

3. Developing engaging and compelling storylines for video or other types of content

4. Identifying trends and patterns in customer behavior

Building a synthetic copywriter

To build a synthetic copywriter using AI technologies, you will need to:  

1. Train a language model on a large corpus of text. This can be done using an open-source tool like GPT-3.  

2. Use the trained language model to generate new text. This can be done by feeding it a prompt and letting it generate new text based on the prompt.  

3. Evaluate the generated text and make sure it meets the requirements for the task at hand. This includes making sure it is grammatically correct, flows well, and is on topic.  

4. Make adjustments to the language model as needed to improve the quality of the generated text. This may involve changing the training data, the model architecture, or the hyperparameters.

Making the most of your synthetic copywriter

Here are some tips to get the most out of a synthetic copywriter:  

1. Define your goals and objectives clearly before starting to work with a synthetic copywriter. This will help them understand your expectations and deliver results that meet your needs.  

2. Provide as much input as possible to the synthetic copywriter. The more they know about your business, products, and target audience, the better they will be able to create content that resonates with your brand.  

3. Be open to trying new things. A synthetic copywriter can offer fresh perspectives and ideas that you may not have considered before. Trust their expertise and allow them to experiment with different approaches.  

4. Be patient. It may take some time for the synthetic copywriter to get to know your business and learn your preferences. Allow them the time they need to produce their best work.