Get This "Synthetic Creative" to Help With Your Next Campaign Idea
We configured a new AI creative tool and would love your feedback.
A couple of weeks ago we shared a Substack post about a “synthetic creative” that we trained with winners from this year’s D&AD Awards. The AI system uses the examples as training inputs to generate new creative ideas on demand, based on a short brief that you provide it. And a lot of you were impressed by the results (as were we).
Today we are releasing this “synthetic creative” as a free tool.
This is a bit of an experiment, which we’re undertaking for a few reasons:
At Addition we believe generative AI has the potential to make marketing and advertising a whole lot better for brands, consumers, and most importantly the folks who work in these fields.
To drive this change we need more people to be exposed to what this new generation of AI can do for them in a hands-on way.
We believe that focusing in on narrow use cases with best-in-class training data can help AI achieve the quality expectations of the creative industry – and this experiment is a test of our thesis.
Simply instruct the AI with a brand or product and a medium to focus on. For example:
Brief: “Come up with an idea for Spotify on Youtube”
Synthetic Creative: “Spotify will partner with YouTube to create a new 'Spotify Sessions' channel where artists can come and perform stripped-down versions of their songs. The channel will be a way for artists to connect with their fans in a more intimate setting and will be a destination for music lovers to discover new music.”
Once you’ve tried it, please reply to this email or in the comments with any questions or feedback. This is the first of several generative experiments and AI tools we plan to release in the coming months, and we’d love your take to ensure we’re headed in the right direction.
Also, if you tweet regularly you could do us a huge solid by sharing your outputs on Twitter and crediting @Addition_AI. We have like 20 followers and our goal is to get to at least 25 by the end of the year.
Curious to learn more?