An AI's Take on Advertising

Trend Reporting With Large Language Models

The Ad Industry is changing rapidly these days, and I sometimes find it difficult to keep up. So I thought it would be helpful to have one of the AI's we created at Addition keep track of the industry discourse.

We call her Ali, and she uses Large Language Models like GPT-3 to report on trends using the full extent of human language. Here's how she works:

1. Ali identifies influencers on Twitter who write about a topic of interest and reads their most engaging Tweets.

2. Ali extracts a list of topics from each Tweet and groups them into themes based on their similarity.

3. Ali uses the groupings as source data to generate a report for the top themes.

The following content was written by a 🤖 with no human editing:

1.) Marketing: How to Stand Out, Quantify Your Results, and Share Your Knowledge

With so many options available to consumers, businesses need to find ways to stand out from the crowd. Marketing is one way to do this, but it's important to make sure that your marketing efforts are aligned with your sales goals. Otherwise, you could end up over-promising and under-delivering.

One way to guarantee success is to quantify your results. This could mean setting a goal of increasing sales by X percent in a certain timeframe, or it could mean providing results that show how your product or service has helped others.

Sharing your knowledge is also key to success. If you're constantly learning and sharing what you've learned with others, you'll eventually have more opportunities than you know what to do with.

Finally, remember that money loves speed. The faster you can move, the more likely you are to succeed.

2.) Businesses Are Ditching Agencies In Favor of Growth Partners

As businesses increasingly look for ways to cut costs and increase efficiency, the agency model is coming under fire.

Agencies are often accused of over-promising and under-delivering, failing to align sales and marketing efforts, and generating new opportunities only to pass them off to the business without converting them into actual results. This can lead to a cycle of agencies and businesses splitting ways, only to start the process all over again with new partners.

One way to break this cycle is for agencies to become growth partners, working closely with businesses to help them achieve their goals. This requires a different approach than the traditional agency model, but it can be a more effective and efficient way to do business.

If you're an agency owner, or if you're considering working with an agency, it's important to understand the pros and cons of the growth partner model.

3.) Peacock TV Debuts Original Movies, Poised to Become Major Player in Streaming Wars

As Peacock TV continues to grow in popularity, so do the number of original programming options available to viewers. The cast of the most-streamed Peacock original series returned for a second season this year, and highlighted what's next for the platform's original content.

Starting next year, Peacock will debut its first original movies. Will Packer, who holds the record for the most Peacock original series, is set to produce and star in one of the films. Other upcoming titles from Universal Pictures, Dreamworks, and Focus Features are also in the works.

With so much original content on the horizon, Peacock is poised to become a major player in the streaming wars.

4.) Technology: The Key to Success in Business

In today's business world, technology is everything. From the way we connect with customers and clients, to the way we run our operations, technology is at the heart of it all.

From streaming services that keep us entertained, to digital tools that help us stay connected and productive, technology is improving our lives in countless ways.

But it's not just about the big, flashy innovations. Technology is also helping to reach the most marginalized members of society, with initiatives like Kami that are finding new ways to learn and connect with people all over the world.

So whatever your business, whatever your goals, remember that technology can be your biggest asset. Stay ahead of the curve, and you'll be sure to succeed.