Generating Insights from Research with AI
This tool helps you get from research to insights faster than ever.
We're convinced that AI will power the future of strategy.
It's not that humans aren't good at strategy; over the past few millennia, from Odysseus to McKinsey, we've transformed strategy from a necessity into an art. But AI can do something humans we’re never very good at; synthesizing vast quantities information. And with the advent of generative models, AI can turn those vast quantities of information into genuine insights.
AI won't replace the human strategist, it will give the human strategist superpowers. And those super-powered human strategists will once again transform the art of strategy into something new.
Today we're sharing a new tool to help human strategists improve their AI superpowers.
How it works:
01. Upload Your Research
First, upload some research sources. These can consist of any unstructured language documents. Lengthy research reports work great. So do IDIs and open-ended survey responses. Or if you don’t have research, you can make use of the tool’s Google Search and News Search features.
02. Synthesize Your Research
From there, you can provide the system with questions or prompts, and it will synthesize responses from the most relevant sources. This synthesis process combines classical data science and machine learning techniques for information retrieval, coupled with Open AI's GPT-4 model for analysis and output generation. Lastly, a complimentary AI function will analyze the text and sources to generate citations that you can use to ensure factuality and help present your findings.
03. Generate Insights
Most importantly, you can use a /slash-command to generate creative insights. Instead of analytically summarizing the materials like a researcher, the AI will creatively interpret the information to find an unexpected way of framing it. We've developed this function using insights from some of our favorite marketing and advertising campaigns. If you've got a different definition of an insight (we’ve found most people do), get in touch and we can customize an output for you based on examples you provide us.
Try it out:
Here’s a link to try out the tool:
https://beta.addition.works/recipe/research-to-insights
Please send any questions feedback to: hello@addition.works
FAQs
Here are some FAQs for the information curious among you.
Is it really free?
A limited version of this tool is free to try out while we collect feedback. If you use it a lot you may run out of tokens and be asked to enter a credit card.
Is my data secure?
Yes, your data is secure. Anything you upload, as well as your prompts, remain private and are not used to retrain AI models. We retain data for a short period of time to QA the system and ensure it functions optimally.
Can it do X, Y, or Z?
Most likely, the answer is a qualified “yes it can in theory”. Because these tools benefit from simplicity, we've kept this version focused on the singular task of going from research to insights. If you'd like to do something else, get in touch, and we can hook you up with custom tools, features, or services for a fee.
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Insightful.