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Is GPT-4 too smart for its own good?
Claude outperforms GPT-4 in some creative tasks
 • 
Paul Aaron
3
Aligning AI With Tone of Voice
A new way to generate factual content in any style using models like GPT-4
 • 
Addition
Keep Your Dreams with the Help of AI
Our partnership with Atlassian helps people to preserve their dreams forever.
 • 
Paul Aaron
1
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A Generative Approach to Brand Strategy
 • Paul Aaron
6
Synthetic Insights With GPT-4
 • Paul Aaron
Can AI Write Super Bowl Spots?
 • Paul Aaron
Keep Your Dreams with the Help of AI
 • Paul Aaron
1
Autonomous AIs
 • Paul Aaron
1
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Find Your Dream Home With AI
A new way to discover homes from Realtor.com and Addition
 • 
Paul Aaron
Synthetic Insights With GPT-4
How will AI change the way marketers find insights?
 • 
Paul Aaron
Data-Driven Ideas
Turning LLMs into research-powered idea engines
 • 
Paul Aaron
Autonomous AIs
Teaching AI to think it's way through complex, knowledge-based tasks
 • 
Paul Aaron
1
Can AI Write Super Bowl Spots?
We taught an AI to write entertaining scripts by feeding it the best ads from the past decade.
 • 
Paul Aaron
Synthetic Research With GPT-3
We put the AI behind ChatGPT to work on thousands of articles about the latest trends.
 • 
Paul Aaron
2
Last Week's Top AI Threads
We built an AI to track of the most engaging AI conversations on Twitter
 • 
Paul Aaron
Addition
Addition
Insights and experiments at the intersection of Generative AI and marketing.

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